Orange22 - Artists Making a Difference
Saturday, January 31st, 2009 Subscribe To Our Feed
The nature of our society has always been to explore the unknown, discover new and better ways and to utilize our natural resources to improve our lives. Every generation surpasses the last with ingenuity and developments that were not even imagined by our ancestors. It has always been a great learning experience and today we face another challenge. Our forests and land are beginning to dissipate from continuous use of our planet’s generous gifts and our misconception that there will always be more. A change must take place and they are doing just that in the modern furniture field.
Founded in 2000, it did not take long for Dario Antonioni, founder and director of Orange22, to recognize the need for more than just another modern design manufacturer to service the private and public sector. Many prestigious artists and designers were called upon to come up with the ultimate in creativity and to provide not one, but two plans, relative to conservation of natural resources while serving the needs of mankind.
Leading Orange22 into a new society is a dedicated staff that have been challenged by using the ingenuity and creativity that they are known for. Armed with only their skills, providing solutions for traditional furnishings without harming the environment is a large feat in itself but these artists are going one step further. Fighting problems of social plight, such as cancer, AIDS and other worldwide problems are dreams that they have chosen to tackle.
The staff of Orange22 that was subsequently formed from the art worlds’ best and brightest was able to achieve what seemed a nearly impossible task. Today, the Blank Canvas Project represents a starting point for sought after artists to leave their individual marks on a modern, recycled bench that has form and function written all over it. One of a kind originality, ‘green’ in manufactured durability and longevity, the Orange22 line of benches are becoming very popular.
Sleek and curved, sturdy and lightweight, the Blank Canvas Project bench could manipulate alone, but this is where part two comes into play, making the project humanistic. Each designer involved has pinpointed a distinct area of concern that merits immediate attention and donates a portion of their sales, matched by Orange22. Cancer, AIDS, the environment, education and the homeless are a few of the under funded areas affecting our world’s woes and being supported by Orange22 and its design team.
What manufacturing technologies can we leverage that create less impact or what type of new material can we use-or old material-so that we’re benefiting the environment in the best way is a question that Orange22 designers constantly ask themselves. A commitment to this line of thought plus a dedication to individual charities is what drives this company’s team to continue creating change to modern designer furniture now and in the future.
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